Curious Marketer - Harish Bhat - Review

Harish Bhat, a brand custodian for Tata Sons, has held diverse roles within the organization for over 3 decades, primarily focused on the marketing aspect of a respective business line. The Curious Marketer is a collection of various articles written for established newspapers for many years during his senior management stint with Tata group. All the articles have a marketing perspective and the insights derived from a curious observation of customer behavior. An observation of customer response which can arise either from proactive or reactive positioning of brands in the market. From a proactive positioning standpoint, Lifebuoy’s marketing stint during 2013 Kumbh Mela offers a breakout perspective, the choice of occasion is by far the largest human gathering in the world with a turnout of 12 crore. An initiative ‘Lifebuoy se haath dhoye kya?’ was stamped on 2.5 million hot rotis toasting over heated tawa from a collection of 100 dhabas during the mela. It served as an excellent ...