10 stories great leaders tell - Paul Smith - Review
An organisation can have outstanding delivery capabilities but can it scale without effective storytelling ability ? Moreover, if corporate presentations are all about data and plain text will it attract talent, investors or leaders ? When the emotional cord is missed in the narrative, an organisation is mostly likely to evoke a damp squib response despite a remarkable product line or solution. Paul Smith makes a valid point that storytelling can never be out of fad and will work across demographics in a timeless fashion to aid an individual's decision making process. Smith lines out ten questions that can capture the attention of all the stakeholders in an organisation, it’s important to realise that one may not have a truly resonating storyline for each question. Thus it makes prioritising the questions based on the standpoint and context of the respective firms. The questions are Where we came from Why we can’t stay here Where are we going How are we going to get there Wh...