Behind the Cloud - Marc Benioff - Review
In the fag end of 20th century, when single tenant proprietary software was widely prevalent, Marc came up with the idea of multitenancy architecture delivered through internet as a medium. The approach of several customers running on the same server on a concurrent basis came to be known as multi-tenancy, resulting in efficient resource utilization. The approach was widely adopted and cloud terminology was born thereby creating an industry in itself. Salesforce happened to be a revolution in the software industry, turning out to be one of the fastest SaaS companies to scale from zero to billion dollars in revenue within 10 years time. Marc would have felt that managing such high speed growth would have been a massive but delightful problem to have. The problem of high growth will always be a desirable proposition rather than stagnant or gloomy forecasts. Marc’s bold marketing initiatives are worth taking a note, for instance the no software logo was a path breaking pi...