Irresistible - Adam Alter - Review
In Jan 2010, Steve Jobs unveiled iPad, a device that provided incredible digital experience. For a gamut of digital activities right from niche keyboard to draft mails, using social media apps, iTunes or even to play high resolution games, the iPad proved to be a league above the rest. However, there was a catch, Steve never allowed his kids to use the device. The Apple inc CEO was only following the golden rule, never get high on your own drug. The only difference is that when drugs can be banned, digital media is deeply intertwined in our lives with 7.2 billion smartphone consumers as of 2024. About four decades back, the predominant hooks ranged between cigarettes, alcohol and drugs, maybe even a game of cards on a lighter level. However, during the digital age, the common man is exposed to instagram, facebook, amazon shopping, email, netflix and the list is practically endless. To compound the problem, digital media over the years has evolved to provide a deeply addictive experienc...