Start with why – Simon Sinek – Review
One of the most engaging books I have read till date, goes to show how much the attention of the audience can be grabbed when there is a clear sense of why. Simon Sinek’s premise of the entire book is to have a consistent long-term purpose towards business initiatives, which is what he has repeatedly been calling out as start with why. The fulcrum of the narrative is to start an engagement with a strong sense of why while the how and what aspect should emerge as a tangible proof of what the organization believes in, which is coined as the golden circle. Samuel Langley, a professor of Smithsonian institution, inventor of bolometer, a renowned individual who tasted success for his proof of concept on objects that could fly short distance way back in 1900’s. The US government realized the potential and funded him 50,000 USD which could easily measure up to 50 million USD in current valuation, Langley hired the best talent in the country and got the attention of press as well. P...