Hi friends, I had taken my CFA level 1 exam on June 08 and thought that my insight and perceptions on level 1 could help you all prepare better for the exam. * CFA material is pretty voluminous that’s probably because it’s designed to be a 6 month course. * Schwezer material is much more precise and more than enough for level 1 * CFA material or Schwezer material alone is not enough, you will need the full length question papers and question bank. * If you are able to solve about 2000 questions, then you should feel confident on giving the exam * The examination focuses on application of the concepts. * The problems are pretty simple if u know how to solve them, there would be no lengthy or complex calculations. * There are totally 10 sections and its better if you show competence in all the sections. (i.e) score at least 50% of marks in each section. Else you may have to cover if it up in other sections. * The total time given for examination is 6 hours which is split...
In an era where being in nuclear family is the in-thing, have u ever wondered what life would be like to live in a joint family. Just imagine a household, with members of 3 different generations sharing space, what would erupt is not just the difference in the value system but the difference in the way of life itself. While a letter from a female colleague stating 'with love' prefix before her name maybe just a caring remark for the current generation Software Professional Sridhar, it happens to be an incorrigible stain on the family for his pious Grandfather Sunderesan. While a causal bend to touch the feet is enough for Sridhar to show his respect, a complete 'horizontal-lying-on-the-floor' type traditional obeisance is the minimum requirement to receive the respect for his tradition driven Grandfather Sunderesan. If Sridhar is quick to retort, his Grandfather is quicker in garnering enough support through his intense emotions. In this kind of a scenario, t...
Harish Bhat, a brand custodian for Tata Sons, has held diverse roles within the organization for over 3 decades, primarily focused on the marketing aspect of a respective business line. The Curious Marketer is a collection of various articles written for established newspapers for many years during his senior management stint with Tata group. All the articles have a marketing perspective and the insights derived from a curious observation of customer behavior. An observation of customer response which can arise either from proactive or reactive positioning of brands in the market. From a proactive positioning standpoint, Lifebuoy’s marketing stint during 2013 Kumbh Mela offers a breakout perspective, the choice of occasion is by far the largest human gathering in the world with a turnout of 12 crore. An initiative ‘Lifebuoy se haath dhoye kya?’ was stamped on 2.5 million hot rotis toasting over heated tawa from a collection of 100 dhabas during the mela. It served as an excellent ...
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